BLACKLAND PUBLIC RELATIONS
The smarts and thinking of a modern corporate consultancy, with insight into what makes ordinary New Zealanders tick.
We help organisations persuade audiences in every part of New Zealand.
THE LAST MILE OF COMMUNICATION
BlacklandPR is a boutique, full-service PR consultancy, specialising in the “last mile” of communication – connecting organisations with audiences.
Our professional role is to understand the people who are important to your business. What is motivating them? How can you make them understand? We are your independent and objective insight to these audiences.
We work out why you are talking to others, what you want them to do or think, and how you will get them to do it. Our strategies are clever, succinct, and practical. They succeed.
We are proud of the disciplines of good PR; communication, psychology, sociology, and science. We craft messages, design activities, and create original ideas that give you the best chance of success.
Our team are some of New Zealand’s most adept media practitioners who’ve managed public profiles for public and private sector organisations, large and small. We have all the tools of the trade to present your case forcefully.
Public Issues and Crises
Your sensitive, high profile and complex challenges are safe in our hands. We think ahead, to play out all the possibilities and chart a route through the public and private minefield. All our knowledge and experience is on your side.
Digital channels are part of our DNA. We bring PR disciplines to bear on the new era. It’s the same audience, but the rules are a little different. We know how you can best keep control of your reputation.
“Blackland got us in front of key people, and the media coverage ensured our name and message was seen very widely. It seemed like almost everyone had heard about it, and that stirred up valuable interest in our work.”
In 2012 Hutt City was threatened by amalgamation 80% of its residents did not want.
Ray Wallace, Mayor of Hutt City, had to find a way of ensuring the views of his residents were not just heard, but were heeded. He pulled together a crack advisory team, which included BlacklandPR.