Month: August 2016

Real Response: The Box Cutter

The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used them. Foodstuffs would not confirm whether the staff used safety box cutters.   What they said:   “At Foodstuffs we adhere to the Health and Safety at Work Act 2015 across Read More …

Real Response: The Brewery

Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine manner.  The Birkenhead Brewing Company chose to withdraw and apologise when called out on some new Maori-influenced product branding. They did it thoroughly, and in a way unique to their style.   What they Read More …

CEO activism: be very careful

Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick doing the rounds.   A quick look at the numbers doesn’t back up the claim that we’re witnessing the “dawn of the activist CEO”.   Here it is in a nutshell: More than Read More …

Grow rural

In our Mind the Gap function this week over 30 professionals working in agriculture addressed the effects of a growing divide between urban and rural New Zealand.   Data presented by Andrew Fraser of DairyNZ and Emma Higgins of Rabobank, illustrated an alarming lack of familiarity with the rural sector among urban New Zealanders.   Read More …

Comfortable with controversy

According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also say it is the most vulnerable and hardest to get right.   It is the capriciousness of reputation that makes CEOs wary of engaging when their organisation is criticised in public. When you’re not certain Read More …