Month: September 2016

Real Response: Virgin Bread

Bürgen’s campaign to attract “Bürgen virgins” to try their bread in bed sparked a little negative feedback on their Facebook page. This formed the basis for stories on the Stuff and New Zealand Herald websites.   Bürgen did not appear to answer media inquiries, the story died, and the campaign continued. This is an interesting Read More …

Easy publicity, for free

There is an easy way recognise the people in your networks and to get some effortless publicity for your organisation; nominate a staff member, friend or acquaintance for the New Zealander of the Year Awards.   BlacklandPR has been working with the Awards for five years and is an official sponsor.   Nominations close on Read More …

Clear Water

It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the Havelock North water supply.   We’ll put aside the initial slow response to connect the dots, as that’s disappointingly normal for all of us facing the uncertainty of contamination.   Once the water supply was Read More …

Don’t panic!

We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous malfunctions that risk lives.   AirNZ declared itself “appalled” at photos on social media of a pilot kissing a blow-up doll and video of a flight attendant spitting water, and taking the issue Read More …