Month: February 2017

Savvy advocate named NZ Communicator of the Year

Former Police Association President and Labour Party election candidate Greg O’Connor has been named winner of the Communicator of the Year Award.   The winner is selected by BlacklandPR and students at Massey University’s School of Communication, Journalism, and Marketing, from New Zealanders who have illustrated communication skills at the national level over the previous Read More …

The weakness of media policies

A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills.   Muffin Break illustrated the weakness recently when media inquiries about “maggots” in a chicken wrap were referred up to its national office by the Upper Hutt outlet. Read More …

Throttling the goose

The death throes of the Wellington Sevens illustrate one of our favourite business maxims: act in the interests of your audience, not your peers.   A few years ago the Sevens reached its crazy hedonistic zenith. Criticism of the audience took hold among Wellington influencers and decision-makers.   Anxious to assuage the critics, the organisers Read More …