Month: March 2017

What it takes to communicate

A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.”   That made us smile because it imagines that communication comes easily. It assumes that ‘news’ is made by people whose job it is to make news.   There are thousands of people with Read More …

Taking charge at the Oscars

The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to focus on clarity of leadership and communication.   That’s because when the process went wrong, as process inevitably does, brave communication and leadership is the only thing that could Read More …

It’s not your cocaine

NZ Rugby was asked what the behaviour of Ali Williams and Dan Carter in France (allegedly cocaine and drink driving), did to the All Black brand.   The angle that made the headlines was boss Steve Tew saying “I think it’s… disappointing for rugby and for the All Blacks.”   It was the answer the Read More …