Month: April 2017

Tiresome platitudes

Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing.   Heart-sleeves point-scoring is made worse for knowing it has zero impact on sales.   This was demonstrated in a series of revealing studies outlined in The Myth of the Ethical Consumer. They revealed that while consumers profess social Read More …

Dress up to persuade

Three brothers were part of a team that invented a portable medical diagnosis device for an innovation competition.   Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as Star Trek figures holding their Dr McCoy version of Read More …

It won’t happen again

When a woman complained about being sent photos of her deceased son even though she had asked for the full file, the Ministry of Justice apologised and said it had changed its processes to ensure that never happened again.   A Google search of world news reveals that in just the past three days, at Read More …