Month: September 2018

The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for companies about the wisdom of doing something similar.   It’s common for PR experts to call any whiff of controversy a #PRfail, but some have claimed that the vitriolic US reaction against Nike…

A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that locals think the same.   Unprompted, the one thousand participants were most likely to associate the Waikato with dairy or farming in general (16%), the Waikato river (10%) and Hamilton (8%)….

These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members of Horizon’s nationwide adult online research panel. The survey results (prompted and unprompted) are weighted by age, gender, personal income and employment status to represent the New Zealand 18+ population at the 2013 census. At…

There is an answer for all those who argue that a company, industry or region needs a “story”.   The answer is to not to say we need a story, but to write it – provide the content and the words.   Story writing is hard. When written by corporates the result is usually a…

We’ve reached peak virtue-signalling by businesses.   More research has emerged that customers don’t want businesses or CEOs to be social activists.  Last year the American Association of Advertising Agencies found that while brands and their agencies are keen on values-based marketing, the majority of consumers don’t like it one bit.   Similar research this…

On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the media training” in them.   Campbell meant that the England’s message about Genesis becoming an energy management company was boring and unnatural.   His frustration revealed that a lot of what CEOs…