Author: admin

When sponsorship sours

Companies sponsoring stuff would have whistled with relief that they weren’t BNZ when a prominent rugby player taped over their logo on his shirt.   While rugby organisations did their usual stuck-in-headlights routine, the BNZ was left alone to say it was unfazed by the individual’s action and he was free to choose.   It Read More …

PR will save you from stupid marketing

Many self-inflicted publicity wounds are the fault of your marketing department.   We’ve seen some notable examples within a past few weeks. Pepsi was mocked for an absurd “attitude” advert about people dancing and protesting for peace and diversity while drinking the fizzy stuff.   Cadbury was pilloried for removing the word “Easter” from a Read More …

Tiresome platitudes

Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing.   Heart-sleeves point-scoring is made worse for knowing it has zero impact on sales.   This was demonstrated in a series of revealing studies outlined in The Myth of the Ethical Consumer. They revealed that while consumers profess social Read More …

Dress up to persuade

Three brothers were part of a team that invented a portable medical diagnosis device for an innovation competition.   Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as Star Trek figures holding their Dr McCoy version of Read More …

It won’t happen again

When a woman complained about being sent photos of her deceased son even though she had asked for the full file, the Ministry of Justice apologised and said it had changed its processes to ensure that never happened again.   A Google search of world news reveals that in just the past three days, at Read More …

What it takes to communicate

A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.”   That made us smile because it imagines that communication comes easily. It assumes that ‘news’ is made by people whose job it is to make news.   There are thousands of people with Read More …

Taking charge at the Oscars

The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to focus on clarity of leadership and communication.   That’s because when the process went wrong, as process inevitably does, brave communication and leadership is the only thing that could Read More …

It’s not your cocaine

NZ Rugby was asked what the behaviour of Ali Williams and Dan Carter in France (allegedly cocaine and drink driving), did to the All Black brand.   The angle that made the headlines was boss Steve Tew saying “I think it’s… disappointing for rugby and for the All Blacks.”   It was the answer the Read More …

Savvy advocate named NZ Communicator of the Year

Former Police Association President and Labour Party election candidate Greg O’Connor has been named winner of the Communicator of the Year Award.   The winner is selected by BlacklandPR and students at Massey University’s School of Communication, Journalism, and Marketing, from New Zealanders who have illustrated communication skills at the national level over the previous Read More …