Category: Our Blog

Following the Jami-Lee Ross controversy, there was a lot of attention on the study by BPR’s Mark Blackham and academic Geoffrey Miller into the work experience and education of MPs. We studied the backgrounds of MPs for the same reason we examine the audiences of any client; to understand how they think and act. The…

He also got the opportunity to get in a sales pitch: “It’s coastal lamb. They are browsing grasses, herbs and clovers and shrubs and native bushes. So there is a flavour profile that is more complex and deeper than any other lamb”. If your business was criticised for its mode of operation, can you make…

When the Government announces a review into an industry, we advise clients to use the initial publicity to influence the outcome. At this early stage, most organisations hope against hope that the issue will go away or the outcome will be benign. So they avoid saying anything, except blandly claiming they “welcome the review”. This…

By Geoffrey Miller and Mark Blackham   Since 2010 were have tracked MPs’ work and education backgrounds. We have done this to help us understand influences on their decisions, and to track our hypothesis that New Zealand politicians are becoming less like the voters than previously. Employment backgrounds and education are highly suggestive of our…

Academic institutions are one of the toughest environments for communicating.   Most academic PR challenges are effectively internal issues exposed to the general public. They arise because there is a wide variety of strongly held opinions among the audience groups, a passionate diversity of opinion about educational purpose, and a hierarchy with only nominal control….

Organisations are often exasperated by the tendency of media to choose one ‘narrative’, making it challenging to get the other side of the story accurately reported.   One way of circumventing media-driven narrative is to not give journalists the time to shoehorn quotes from an interview into their stories.  A sure fire way of achieving…

Many New Zealand organisations are launching significant change programmes, transformations, or new operating models. These initiatives are intended to deliver benefits to customers and organisations, so they involve all parts of a business, and a wide range of stakeholders.   Why then does mentioning ‘transformation’ or ‘operating model’ often elicit groans of despair from communications…

The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for companies about the wisdom of doing something similar.   It’s common for PR experts to call any whiff of controversy a #PRfail, but some have claimed that the vitriolic US reaction against Nike…

A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that locals think the same.   Unprompted, the one thousand participants were most likely to associate the Waikato with dairy or farming in general (16%), the Waikato river (10%) and Hamilton (8%)….

These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members of Horizon’s nationwide adult online research panel. The survey results (prompted and unprompted) are weighted by age, gender, personal income and employment status to represent the New Zealand 18+ population at the 2013 census. At…