Category: Our Blog

The Tron’s time to be heard

In terms of Waikato’s role on the national stage, growth is a double-edged sword. Our city, our institutions and our companies will be scrutinised with the same fervour applied to Auckland, Wellington and Christchurch.   The scale of our success and operations means there’s either many customers or supporters involved, or a large amount of Read More …

Why Mike King is communicator of the year

Mike King demonstrates that to achieve your communication objectives you usually must risk someone disagreeing with you.   The tension in our professional lives is how to express our opinion without getting offside with others.   We measure our communication by agreeability. We talk in truisms. Our views are expressed only very broadly. We echo Read More …

BlacklandPR opens Waikato office

BlacklandPR has today announced the opening of its new office in Hamilton, to be run by ex-journalist and PR expert Greta Shirley.   The opening reflects growth of the Waikato economy and the demand for Blackland’s mission; PR that reaches people in the suburbs and regions of New Zealand.   Blackland PR Director Mark Blackham, Read More …

Mike King named NZ Communicator of the Year

Mental health awareness campaigner and New Zealand of the Year finalist Mike King has been named winner of the 2017 Communicator of the Year Award for his ability to communicate directly and openly about mental health.   BlacklandPR director Mark Blackham said Mike King was the outstanding communicator over 2017 due to his clarity and Read More …

What do you mean?

When people communicate, we often use words we know other people like. But this causes trouble when our meaning of the word is different to theirs.   For example, it’s de rigueur to talk about “vulnerable” people. But what we mean by using this word is extremely variable. Is it poor, aged, adolescent, female…? And Read More …

You can brief the new Minister

A little-known tool organisations can use to influence new Ministers, especially new governments following general elections, is a dedicated briefing paper.   Traditionally, new Ministries and government agencies supply the new Minister with a written briefing paper explaining their portfolio responsibilities, current issues and work-in-progress.   Known as a BIM (Briefing for the Incoming Minister), Read More …

How to deliver public warnings

New research reveals that New Zealand institutions are failing to deliver effective public communication about imminent natural hazards.   Most of us know the story of the boy who cried wolf. In the versions popularized in the 1500s, the tale-telling boy is not believed when a wolf does appear. In some versions of the story Read More …

Telling unchanging stories

For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn from their mistakes last month.   1) Tell your story, then stop. Journalists are very good at spotting weaknesses in stories.  Bill English kept telling them his story about Todd Barclay each Read More …

Sky TV caught offside with All Blacks fans

If you insist on making an unpopular decision then at least have the courage to stick by it.   Sky TV broke into its coverage of the All Blacks test to play an advertisement after the haka. Within 24 hours of the resulting viewer criticism they backed down, promising the ads wont air in the Read More …

Using human instinct to your advantage

When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones.  Organisations can use this to their advantage.   In the weeks following the Grenfell fire a particular type of cladding has been singled out as the cause.   Of course, the cause of the fire Read More …