Category: Our Blog

New office space

BlacklandPR Waikato is moving into Panama House next week as we expand our business in the Waikato. It’s a lovely site overlooking the mighty Waikato river. We look forward to sharing it with our Waikato clients.

Easy publicity

The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander of the Year Awards. You should nominate someone for a category in this award.   Nominations close at midnight on September 17 and can be submitted online at www.nzawards.org.nz.   Awards categories include:   Read More …

Notice change

Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations.   Apparently, the main purpose for memory is to model the future (if fire hurts to touch, it will hurt next time).  If we encounter changes in real life, we alter our memories to improve the predictions. Read More …

Power gap

Within minutes of a power outage in Wellington today, punters were speculating on the reasons.   Power began being restored after two hours, along with a reason for the outage – a substation equipment failure.   But rumours about the outage had already spread rapidly on the streets where office workers unshackled from dead computers Read More …

Be first to a number

The Nurses union has waged an excellent public campaign during its pay negotiations, but it got beaten by the “first to a number” trick.   The DHB’s released details of the latest pay offer, but this time gave an estimate of what the pay deal may deliver a nurse in certain circumstances: $93,000.   The Read More …

Two factor controversies

The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public consciousness.   A Spin Off story revealed that although World’s clothes may be assembled in NZ, materials were made in Bangladesh and China. Most New Zealanders can hardly be troubled by this Read More …

The tipping point

A fascinating thing about the demise of the house safety meth test is how a social phenomenon of many years ended in one day.   In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of hysteria. The meth test policy led to Read More …

Beer truth

Eric Murray featured in an advert that claims beer has nutritional values.  According to the Advertising Standards Authority, this ex-rower is a hero of young people, so he had to be removed. We asked our own kids. They hadn’t heard of him. They hadn’t seen the advert either.   When the attack came via a Read More …

How to stoke publicity

Following the first wave of reports about Israel Folau’s comments, journalists stoked the story by printing views from an ever-widening circle of prominent people.   Every couple of hours a new person was headlined, each predictably outraged.   This is a reminder of the magnifying power of follow-up phases in media coverage. Every piece of Read More …

Why do you sponsor stuff?

Qantas got the Israel Folau furore wrong because it confused a profile sponsorship for a value sponsorship.   Profile sponsorships are of big-ticket established organisations. You’re paying for a platform to achieve brand awareness and marketing. If there’s brand alignment, it’s at the highest conceptual level (e.g. fitness, excellence, achievement), not values. Most consumers don’t Read More …