Category: Our Blog

The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander of the Year Awards. You should nominate someone for a category in this award.   Nominations close at midnight on September 17 and can be submitted online at www.nzawards.org.nz.   Awards categories include:  …

Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations.   Apparently, the main purpose for memory is to model the future (if fire hurts to touch, it will hurt next time).  If we encounter changes in real life, we alter our memories to improve the predictions….

Within minutes of a power outage in Wellington today, punters were speculating on the reasons.   Power began being restored after two hours, along with a reason for the outage – a substation equipment failure.   But rumours about the outage had already spread rapidly on the streets where office workers unshackled from dead computers…

The Nurses union has waged an excellent public campaign during its pay negotiations, but it got beaten by the “first to a number” trick.   The DHB’s released details of the latest pay offer, but this time gave an estimate of what the pay deal may deliver a nurse in certain circumstances: $93,000.   The…

The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public consciousness.   A Spin Off story revealed that although World’s clothes may be assembled in NZ, materials were made in Bangladesh and China. Most New Zealanders can hardly be troubled by this…

A fascinating thing about the demise of the house safety meth test is how a social phenomenon of many years ended in one day.   In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of hysteria. The meth test policy led to…

Eric Murray featured in an advert that claims beer has nutritional values.  According to the Advertising Standards Authority, this ex-rower is a hero of young people, so he had to be removed. We asked our own kids. They hadn’t heard of him. They hadn’t seen the advert either.   When the attack came via a…

Following the first wave of reports about Israel Folau’s comments, journalists stoked the story by printing views from an ever-widening circle of prominent people.   Every couple of hours a new person was headlined, each predictably outraged.   This is a reminder of the magnifying power of follow-up phases in media coverage. Every piece of…

Qantas got the Israel Folau furore wrong because it confused a profile sponsorship for a value sponsorship.   Profile sponsorships are of big-ticket established organisations. You’re paying for a platform to achieve brand awareness and marketing. If there’s brand alignment, it’s at the highest conceptual level (e.g. fitness, excellence, achievement), not values. Most consumers don’t…

In terms of Waikato’s role on the national stage, growth is a double-edged sword. Our city, our institutions and our companies will be scrutinised with the same fervour applied to Auckland, Wellington and Christchurch.   The scale of our success and operations means there’s either many customers or supporters involved, or a large amount of…