Category: CEO

Telling unchanging stories

For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn from their mistakes last month.   1) Tell your story, then stop. Journalists are very good at spotting weaknesses in stories.  Bill English kept telling them his story about Todd Barclay each Read More …

Tiresome platitudes

Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing.   Heart-sleeves point-scoring is made worse for knowing it has zero impact on sales.   This was demonstrated in a series of revealing studies outlined in The Myth of the Ethical Consumer. They revealed that while consumers profess social Read More …

Handling criticism: A PR lesson from Trump

Donald Trump has been elected US President despite months of intense, high-profile condemnation from the political and media establishment, and social media shouters.   No previous candidate in living memory, not even Ronald Reagan, has been so vilified. Critics even questioned his right to stand as a candidate – his right to a place in Read More …

The go-with-the-flow crisis strategy

A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions.   Ardent executives falsely believed that the issue was all about them, and that they needed to be seen to take action.   Organised action is an artificial construct. We mistrust artifice because it requires conscious planning. Read More …

When not to respond

The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence.   The appearance of CEO Steve Tew in interviews painted a target on the NZRU, inviting the professionally outraged to demand apologies for a “violent and sexist” rugby culture. Tew was bullied into Read More …

Let the audience fill in the gaps

24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on Newstalk ZB to explain the sacking. The explanation gave enough hints to suggest that there was more than one side to the story.   “These decisions aren’t taken lightly… it’s just not Read More …

Do journos hate your PR?

A survey by UK-based PR week found journalists think half the PR people they deal with are not good at their jobs.   The main complaint of journalists was that PR people don’t spend enough time looking at the output of the media they pitch to, making the stories of their clients irrelevant.   We Read More …

When in trouble, be specific

The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay Place.   The WRFU initially decided to support Filipo’s court case, and stand with him under public scrutiny. But after 24 hours of pressure, the WRFU ‘mutually’ agreed to end Filipo’s contract.   Many Read More …

Clear Water

It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the Havelock North water supply.   We’ll put aside the initial slow response to connect the dots, as that’s disappointingly normal for all of us facing the uncertainty of contamination.   Once the water supply was Read More …

Don’t panic!

We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous malfunctions that risk lives.   AirNZ declared itself “appalled” at photos on social media of a pilot kissing a blow-up doll and video of a flight attendant spitting water, and taking the issue Read More …