Category: CEO

Don’t panic!

We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous malfunctions that risk lives.   AirNZ declared itself “appalled” at photos on social media of a pilot kissing a blow-up doll and video of a flight attendant spitting water, and taking the issue Read More …

CEO activism: be very careful

Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick doing the rounds.   A quick look at the numbers doesn’t back up the claim that we’re witnessing the “dawn of the activist CEO”.   Here it is in a nutshell: More than Read More …

Comfortable with controversy

According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also say it is the most vulnerable and hardest to get right.   It is the capriciousness of reputation that makes CEOs wary of engaging when their organisation is criticised in public. When you’re not certain Read More …