Category: Media Relations

What do you mean?

When people communicate, we often use words we know other people like. But this causes trouble when our meaning of the word is different to theirs.   For example, it’s de rigueur to talk about “vulnerable” people. But what we mean by using this word is extremely variable. Is it poor, aged, adolescent, female…? And Read More …

How to deliver public warnings

New research reveals that New Zealand institutions are failing to deliver effective public communication about imminent natural hazards.   Most of us know the story of the boy who cried wolf. In the versions popularized in the 1500s, the tale-telling boy is not believed when a wolf does appear. In some versions of the story Read More …

Sky TV caught offside with All Blacks fans

If you insist on making an unpopular decision then at least have the courage to stick by it.   Sky TV broke into its coverage of the All Blacks test to play an advertisement after the haka. Within 24 hours of the resulting viewer criticism they backed down, promising the ads wont air in the Read More …

Using human instinct to your advantage

When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones.  Organisations can use this to their advantage.   In the weeks following the Grenfell fire a particular type of cladding has been singled out as the cause.   Of course, the cause of the fire Read More …

PR will save you from stupid marketing

Many self-inflicted publicity wounds are the fault of your marketing department.   We’ve seen some notable examples within a past few weeks. Pepsi was mocked for an absurd “attitude” advert about people dancing and protesting for peace and diversity while drinking the fizzy stuff.   Cadbury was pilloried for removing the word “Easter” from a Read More …

Tiresome platitudes

Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing.   Heart-sleeves point-scoring is made worse for knowing it has zero impact on sales.   This was demonstrated in a series of revealing studies outlined in The Myth of the Ethical Consumer. They revealed that while consumers profess social Read More …

Dress up to persuade

Three brothers were part of a team that invented a portable medical diagnosis device for an innovation competition.   Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as Star Trek figures holding their Dr McCoy version of Read More …

What it takes to communicate

A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.”   That made us smile because it imagines that communication comes easily. It assumes that ‘news’ is made by people whose job it is to make news.   There are thousands of people with Read More …

Taking charge at the Oscars

The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to focus on clarity of leadership and communication.   That’s because when the process went wrong, as process inevitably does, brave communication and leadership is the only thing that could Read More …

The weakness of media policies

A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills.   Muffin Break illustrated the weakness recently when media inquiries about “maggots” in a chicken wrap were referred up to its national office by the Upper Hutt outlet. Read More …