Category: Media Relations

The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to focus on clarity of leadership and communication.   That’s because when the process went wrong, as process inevitably does, brave communication and leadership is the only thing that could…

A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills.   Muffin Break illustrated the weakness recently when media inquiries about “maggots” in a chicken wrap were referred up to its national office by the Upper Hutt outlet….

A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR judgment is knowing what headlines matter, and which don’t.   WeightWatchers copped bad headlines when it sent a lightbulb to female journalists encouraging them to leave the light on when…

A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions.   Ardent executives falsely believed that the issue was all about them, and that they needed to be seen to take action.   Organised action is an artificial construct. We mistrust artifice because it requires conscious planning….

The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence.   The appearance of CEO Steve Tew in interviews painted a target on the NZRU, inviting the professionally outraged to demand apologies for a “violent and sexist” rugby culture. Tew was bullied into…

24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on Newstalk ZB to explain the sacking. The explanation gave enough hints to suggest that there was more than one side to the story.   “These decisions aren’t taken lightly… it’s just not…

Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active, while ‘Remain’ was dour and static.   Brexit supporters were Brexiteers – adventurous, swashbuckling. Those supporting staying were Remainers – boring and against change.   Words are critical to persuasion. They can…

The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay Place.   The WRFU initially decided to support Filipo’s court case, and stand with him under public scrutiny. But after 24 hours of pressure, the WRFU ‘mutually’ agreed to end Filipo’s contract.   Many…

It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the Havelock North water supply.   We’ll put aside the initial slow response to connect the dots, as that’s disappointingly normal for all of us facing the uncertainty of contamination.   Once the water supply was…

We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous malfunctions that risk lives.   AirNZ declared itself “appalled” at photos on social media of a pilot kissing a blow-up doll and video of a flight attendant spitting water, and taking the issue…