Category: Politics

You can brief the new Minister

A little-known tool organisations can use to influence new Ministers, especially new governments following general elections, is a dedicated briefing paper.   Traditionally, new Ministries and government agencies supply the new Minister with a written briefing paper explaining their portfolio responsibilities, current issues and work-in-progress.   Known as a BIM (Briefing for the Incoming Minister), Read More …

Telling unchanging stories

For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn from their mistakes last month.   1) Tell your story, then stop. Journalists are very good at spotting weaknesses in stories.  Bill English kept telling them his story about Todd Barclay each Read More …