Category: Real Response

When sponsorship sours

Companies sponsoring stuff would have whistled with relief that they weren’t BNZ when a prominent rugby player taped over their logo on his shirt.   While rugby organisations did their usual stuck-in-headlights routine, the BNZ was left alone to say it was unfazed by the individual’s action and he was free to choose.   It Read More …

When not to respond

The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence.   The appearance of CEO Steve Tew in interviews painted a target on the NZRU, inviting the professionally outraged to demand apologies for a “violent and sexist” rugby culture. Tew was bullied into Read More …

Real Response: Virgin Bread

Bürgen’s campaign to attract “Bürgen virgins” to try their bread in bed sparked a little negative feedback on their Facebook page. This formed the basis for stories on the Stuff and New Zealand Herald websites.   Bürgen did not appear to answer media inquiries, the story died, and the campaign continued. This is an interesting Read More …

Real Response: The Box Cutter

The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used them. Foodstuffs would not confirm whether the staff used safety box cutters.   What they said:   “At Foodstuffs we adhere to the Health and Safety at Work Act 2015 across Read More …

Real Response: The Brewery

Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine manner.  The Birkenhead Brewing Company chose to withdraw and apologise when called out on some new Maori-influenced product branding. They did it thoroughly, and in a way unique to their style.   What they Read More …

Real Response: Fake sideline abuse

It was revealed that the Wellington Rugby Football Union faked a video depicting an uncover “sting” operation by Hurricane players of sideline abuse at junior rugby.   BlacklandPR commented on the issue because parents and players were depicted unfairly and inaccurately, it deceived the public in the interests of a “good cause”, and because a Read More …

Real Response: Vegan ice creams

Complaints from vegan activists about “secret” animal ingredients are becoming a regular part of media diet.   Earlier this year complaints and a news story frightened Z Energy into stopping use of a feather-based pastry conditioner in vegan pies (fair enough), and reviewing its use in meat pies (what?).   This week people promoting their Read More …