Blackland
Public Relations

The smarts and thinking of a modern corporate consultancy, with insight into what makes ordinary New Zealanders tick. We help organisations persuade audiences in every part of New Zealand.

Teaching Wellington to celebrate the Lunar New Year

Mayor Tory Whanau after speaking at the Lunar New Year festival

‘Recovery will be bloody tough’

We worked with Federated Farmers to get farmers funding for cyclone Gabrielle recovery costs

Teaching MPs about sustainable fishing

Lunch with Labour Party MPs

Teaching Wellington to celebrate the Lunar New Year

Mayor Tory Whanau after speaking at the Lunar New Year festival

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Our services

We specialise in providing PR services tuned to the needs of organisations who want to communicate with, and win over, audiences.

We do this by helping clients use real language to act like and

deal with real people.

Public relations

We can carry out everything you need to communicate with your audiences; stage events, get you into the media, staff talking points, write and design material.

Government relations

We have helped companies win some of the most high-profile political battles in recent memory. We know what to say, how to say it, when to say it, and who you should tell.

Media relations

Our team are some of New Zealand’s most adept media practitioners who’ve managed public profiles for public and private sector organisations, large and small.

Corporate advocacy

We work out why you are talking to others, what you want them to do or think, and how you will get them to do it. Our strategies are clever, succinct, and practical. They succeed.

Lobbying strategy

We specialise in designing lobbying strategies. We know the workings of Parliament, MPs and staff, and officials across government. We devise the solution to achieving your goal, and help you work out what to say, who to tell, and when to say it.

Media training

BlacklandPR teaches that success in the media is knowing yourself and your audience. We offer training to engage with the media so your audiences are impressed.

Public issues and crises

We think ahead, to play out all the possibilities and chart a route through the public and private minefield.

Communication strategy

We work out why you are talking to others, what you want them to do or think, and how you will get them to do it. Our strategies are clever, succinct, and practical. They succeed.

Latest insights

It turns out Chris Luxon can teach business a thing or two

Christopher Luxon's personal equivocation on the Iran war helps explain his earlier struggles in the news media. It also illustrates an important lesson for organisations. The white heat of a media interview is where doubt reveals itself. We’ve seen it countless times with failed product launches or marketing campaigns that never quite land. These public embarrassments happen because internal doubts were never properly aired or resolved in the communications planning. A PR pr

Never repeat the accusation

Such an avoidable mistake, yet also such an easy trap to fall into in the cut-and-thrust of a media interview. Never repeat, in your own words, an accusation you’re trying to deny. In the era of soundbites and ever-shortening attention spans, nuance goes out the window. People instead rely on heuristics, identifying keywords, applying the connotations associated with them, and solidifying judgments in a matter of seconds. Even if the rest of the interview is fine, “corrupt co

Customers don't need commentary that eggs on a crisis. They need clarity.

The risk for organisations communicating on fuel supply chain shocks is treating a potential crisis as if it’s already arrived. Coverage in the news media has quickly shifted into “crisis” territory, and journalists are looking for stories to reinforce that. But the impact for most businesses is still some way off. Financial markets are still signalling this is likely to be short-lived. History shows oil price spikes are often followed by sharp corrections, with prices fallin

Our clients

Testimonials

"Blackland PR got us in front of key people, and the media coverage ensured our name and message was seen very widely. It seemed like almost everyone had heard about it, and that stirred up valuable interest in our work."

Miyamoto Engineering