Author: admin

Be first to a number

The Nurses union has waged an excellent public campaign during its pay negotiations, but it got beaten by the “first to a number” trick.   The DHB’s released details of the latest pay offer, but this time gave an estimate of what the pay deal may deliver a nurse in certain circumstances: $93,000.   The Read More …

Two factor controversies

The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public consciousness.   A Spin Off story revealed that although World’s clothes may be assembled in NZ, materials were made in Bangladesh and China. Most New Zealanders can hardly be troubled by this Read More …

The tipping point

A fascinating thing about the demise of the house safety meth test is how a social phenomenon of many years ended in one day.   In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of hysteria. The meth test policy led to Read More …

Beer truth

Eric Murray featured in an advert that claims beer has nutritional values.  According to the Advertising Standards Authority, this ex-rower is a hero of young people, so he had to be removed. We asked our own kids. They hadn’t heard of him. They hadn’t seen the advert either.   When the attack came via a Read More …

How to stoke publicity

Following the first wave of reports about Israel Folau’s comments, journalists stoked the story by printing views from an ever-widening circle of prominent people.   Every couple of hours a new person was headlined, each predictably outraged.   This is a reminder of the magnifying power of follow-up phases in media coverage. Every piece of Read More …

Why do you sponsor stuff?

Qantas got the Israel Folau furore wrong because it confused a profile sponsorship for a value sponsorship.   Profile sponsorships are of big-ticket established organisations. You’re paying for a platform to achieve brand awareness and marketing. If there’s brand alignment, it’s at the highest conceptual level (e.g. fitness, excellence, achievement), not values. Most consumers don’t Read More …

The Tron’s time to be heard

In terms of Waikato’s role on the national stage, growth is a double-edged sword. Our city, our institutions and our companies will be scrutinised with the same fervour applied to Auckland, Wellington and Christchurch.   The scale of our success and operations means there’s either many customers or supporters involved, or a large amount of Read More …

Why Mike King is communicator of the year

Mike King demonstrates that to achieve your communication objectives you usually must risk someone disagreeing with you.   The tension in our professional lives is how to express our opinion without getting offside with others.   We measure our communication by agreeability. We talk in truisms. Our views are expressed only very broadly. We echo Read More …

BlacklandPR opens Waikato office

BlacklandPR has today announced the opening of its new office in Hamilton, to be run by ex-journalist and PR expert Greta Shirley.   The opening reflects growth of the Waikato economy and the demand for Blackland’s mission; PR that reaches people in the suburbs and regions of New Zealand.   Blackland PR Director Mark Blackham, Read More …

Mike King named NZ Communicator of the Year

Mental health awareness campaigner and New Zealand of the Year finalist Mike King has been named winner of the 2017 Communicator of the Year Award for his ability to communicate directly and openly about mental health.   BlacklandPR director Mark Blackham said Mike King was the outstanding communicator over 2017 due to his clarity and Read More …