The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for companies about the wisdom of doing something similar. It’s common for PR experts to call any whiff of controversy a #PRfail, but some have claimed that the vitriolic US reaction against Nike…
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A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that locals think the same. Unprompted, the one thousand participants were most likely to associate the Waikato with dairy or farming in general (16%), the Waikato river (10%) and Hamilton (8%)….
These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members of Horizon’s nationwide adult online research panel. The survey results (prompted and unprompted) are weighted by age, gender, personal income and employment status to represent the New Zealand 18+ population at the 2013 census. At…
There is an answer for all those who argue that a company, industry or region needs a “story”. The answer is to not to say we need a story, but to write it – provide the content and the words. Story writing is hard. When written by corporates the result is usually a…
We’ve reached peak virtue-signalling by businesses. More research has emerged that customers don’t want businesses or CEOs to be social activists. Last year the American Association of Advertising Agencies found that while brands and their agencies are keen on values-based marketing, the majority of consumers don’t like it one bit. Similar research this…
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the media training” in them. Campbell meant that the England’s message about Genesis becoming an energy management company was boring and unnatural. His frustration revealed that a lot of what CEOs…
BlacklandPR Waikato is moving into Panama House next week as we expand our business in the Waikato. It’s a lovely site overlooking the mighty Waikato river. We look forward to sharing it with our Waikato clients.
The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander of the Year Awards. You should nominate someone for a category in this award. Nominations close at midnight on September 17 and can be submitted online at www.nzawards.org.nz. Awards categories include: …
Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations. Apparently, the main purpose for memory is to model the future (if fire hurts to touch, it will hurt next time). If we encounter changes in real life, we alter our memories to improve the predictions….
Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two hours, along with a reason for the outage – a substation equipment failure. But rumours about the outage had already spread rapidly on the streets where office workers unshackled from dead computers…