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Dec 19, 20241 min read
Milo misstep
Health NZ’s limit on Milo drink available to its staff triggered a discontent that had been brewing in the stress of cost-cutting. It...
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Dec 19, 20241 min read
Hikoi helplessness
The speed at which moments of outrage fade with time is a saving grace and curse in politics. So although Christopher Luxon’s clumsy...
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Dec 19, 20241 min read
Killing distance
The corporate response to the CEO shot dead last week in the US is likely to be more of the distance that is already generating customer...
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Dec 19, 20241 min read
Don’t take it
Last week, Spanish offshore wind company BlueFloat Energy announced it was pulling out of its $6 billion projects off Waikato and South...
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Dec 19, 20241 min read
The value of a different voice
Hierarchy and tradition should not get in the way of the best choice for a tricky moment. Fletcher Building’s AGM last week was run by...
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Dec 19, 20241 min read
How to sound smart at US election parties
Look at the swing counties The counties that carry the most weight in swing states. For example, Maricopa County holds over half of...
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Dec 19, 20241 min read
Avoid the media
Avoiding media interviews is a fair option if you’re not equipped to do them. Inquisitorial, “gotcha” interviews are popular media fare,...
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Dec 19, 20241 min read
What to do about Tory?
Tory Whanau’s media problem is obvious; she treats media interviews as conversations. She excused her claim that she sold her car to pay...
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Dec 19, 20241 min read
Trust in free fall
Generation Xers will recall the famous X-Files assertion “Trust no one”. It came to mind with news that official Government statistics...
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Sep 6, 20241 min read
The point of PR
Watching the debate via media this month about energy supply, it was very clear that the contribution of PR to society is elevated...
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Sep 6, 20241 min read
Lifelong photos
Everyone is into video, but photos are still an essential PR tool in this multimedia environment. We are always looking for ways to add a...
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Sep 6, 20241 min read
How to communicate profit
This earnings season, comms teams have been tasked with either explaining poor performance or, much harder, minimising big profits. In...
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Aug 12, 20241 min read
Fast food, slow pr
In PR matters, time can be a threat and an asset. Delay in action leads to criticism but can also result in issues being forgotten. Both...
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Aug 12, 20241 min read
Wrap around pledge
Social media is lighting up with people competing to complain about the Hobsons Pledge wrap-around of a NZ Herald issue this week. It’s...
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Aug 12, 20241 min read
Publicity is a double-edge sword
We imagine that the funeral directors at the heart of the Casketeers reality TV series have benefitted financially from the publicity....
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Jun 14, 20241 min read
Is that a real Swanndri?
National MPs marched into Fieldays wearing matching blue-checkered Swanndris without a speck of cow doo on them. An affinity for kitschy...
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Jun 14, 20241 min read
The attention threshold
A print cartoonist made a perfect point this week about an issue we have worked on. In one static image they summarised the issues which...
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Jun 14, 20241 min read
Media help Police
We’re intrigued by the Police use of media to try to spook Tom Phillips and those who might be helping him evade Police for over two...
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May 6, 20241 min read
Use your opportunities
Every media enquiry is a chance to say something good about yourself. Corrections didn’t consider this when defending the $300,000 spent...
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May 6, 20241 min read
The uncooked rat foot
We think of stories or events as circles: they need to be completed – usually by you. Take the recent hoopla over a rat’s foot found in a...
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