The point of PR
Watching the debate via media this month about energy supply, it was very clear that the contribution of PR to society is elevated...
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Sep 61 min read
Lifelong photos
Everyone is into video, but photos are still an essential PR tool in this multimedia environment. We are always looking for ways to add a...
Sep 61 min read
How to communicate profit
This earnings season, comms teams have been tasked with either explaining poor performance or, much harder, minimising big profits. In...
Aug 121 min read
Fast food, slow pr
In PR matters, time can be a threat and an asset. Delay in action leads to criticism but can also result in issues being forgotten. Both...
Aug 121 min read
Wrap around pledge
Social media is lighting up with people competing to complain about the Hobsons Pledge wrap-around of a NZ Herald issue this week. It’s...
Aug 121 min read
Publicity is a double-edge sword
We imagine that the funeral directors at the heart of the Casketeers reality TV series have benefitted financially from the publicity....
Jun 141 min read
Is that a real Swanndri?
National MPs marched into Fieldays wearing matching blue-checkered Swanndris without a speck of cow doo on them. An affinity for kitschy...
Jun 141 min read
The attention threshold
A print cartoonist made a perfect point this week about an issue we have worked on. In one static image they summarised the issues which...
Jun 141 min read
Media help Police
We’re intrigued by the Police use of media to try to spook Tom Phillips and those who might be helping him evade Police for over two...
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