top of page
Search
Jun 29, 20201 min read
Speak like your customers
Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...
0 comments
Jun 29, 20201 min read
Keeping your wits
At the Wellington launch of Billy Te Kahika’s NZ Public Party, the leader digressed from a prepared speech to tell an anecdote about...
0 comments
Jun 29, 20201 min read
A case for ‘slow PR’
When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....
0 comments
Jun 3, 20201 min read
English only at Circus Circus
Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...
0 comments
Jun 3, 20201 min read
Rippl hijacks the hole
The mess of QR code collages at hospitality locations illustrates communication planning gone wrong. The Ministry of Health and the...
0 comments
Jun 3, 20201 min read
Power before media
The reason why Todd Muller got in such trouble in his first days as leader of the National Party was that he was too desperate to impress...
0 comments
bottom of page