BlacklandPR has today announced the opening of its new office in Hamilton, to be run by ex-journalist and PR expert Greta Shirley.

 

The opening reflects growth of the Waikato economy and the demand for Blackland’s mission; PR that reaches people in the suburbs and regions of New Zealand.

 

Blackland PR Director Mark Blackham, who was raised in Hamilton, says businesses in the Waikato are substantial and sophisticated.

 

“The Waikato excels in business sectors such as agriculture, manufacturing, retail and health. These are complex operations, with high quality expectations from customers. Complexity brings with it tough PR challenges.

 

“We’re setting up in the Waikato to help with smart PR thinking and hard work.”

 

Blackham said he was particularly delighted to have Greta Shirley running the Waikato office, as the two had worked closely together at another Wellington PR consultancy.

 

“I have first-hand experience of Greta’s wisdom, attention to detail and rock-solid commitment to clients. Waikato clients could not be in better hands.”

 

Greta has returned to Hamilton, where she was raised, from a high-profile role in London as Head of Communications and Marketing for pharmaceutical specialist Walgreens Boots Alliance.

 

A former journalist and producer, Greta has worked in TVNZ newsrooms and parliamentary press gallery, before moving into communications. Since 2006, she has worked both as a consultant, and in-house leadership roles, for clients in the science, environmental, energy, pharmaceutical and public sectors. Before leaving for London, she led a team as Communications Manager for NIWA.