We’re intrigued by the Police use of media to try to spook Tom Phillips and those who might be helping him evade Police for over two...

Fashion, turn to the left Timing is everything in PR. An incident that attracts controversy one week, may have been completely ignored...

Widespread praise for the Government’s Wellbeing Budget shows the power of not leaving it to others to define your position or product....

It always pays to have a PR pro on hand to help navigate random events that may hurt your business. Lime Scooters, which has enjoyed...

The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...

On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...

Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...

If you insist on making an unpopular decision then at least have the courage to stick by it. Sky TV broke into its coverage of the All...

When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones.  Organisations...

Many self-inflicted publicity wounds are the fault of your marketing department. We’ve seen some notable examples within a past few...

Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing. Heart-sleeves point-scoring...

Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as...

A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.” That...

The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to...

A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills....

A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR...

A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions. Ardent executives...

The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...

24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...

Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active,...