Media help Police
We’re intrigued by the Police use of media to try to spook Tom Phillips and those who might be helping him evade Police for over two...
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Mar 2, 20211 min read
A lesson in fashions
Fashion, turn to the left Timing is everything in PR. An incident that attracts controversy one week, may have been completely ignored...
Jun 4, 20191 min read
Strike first, and repeat
Widespread praise for the Government’s Wellbeing Budget shows the power of not leaving it to others to define your position or product....
Mar 4, 20192 min read
Don’t cruise and allow your reputation to fall off the wheels
It always pays to have a PR pro on hand to help navigate random events that may hurt your business. Lime Scooters, which has enjoyed...
Dec 10, 20181 min read
Santa abandoned
The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...
Sep 4, 20181 min read
Don’t train to be boring
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...
Aug 3, 20181 min read
Power gap
Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...
Jul 10, 20171 min read
Sky TV caught offside with All Blacks fans
If you insist on making an unpopular decision then at least have the courage to stick by it. Sky TV broke into its coverage of the All...
Jul 4, 20172 min read
Using human instinct to your advantage
When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones. Organisations...
May 10, 20171 min read
PR will save you from stupid marketing
Many self-inflicted publicity wounds are the fault of your marketing department. We’ve seen some notable examples within a past few...
Apr 24, 20172 min read
Tiresome platitudes
Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing. Heart-sleeves point-scoring...
Apr 7, 20171 min read
Dress up to persuade
Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as...
Mar 15, 20171 min read
What it takes to communicate
A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.” That...
Mar 13, 20171 min read
Taking charge at the Oscars
The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to...
Feb 14, 20171 min read
The weakness of media policies
A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills....
Nov 7, 20162 min read
Which headlines to ignore
A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR...
Nov 3, 20162 min read
The go-with-the-flow crisis strategy
A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions. Ardent executives...
Oct 18, 20161 min read
When not to respond
The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...
Oct 17, 20161 min read
Let the audience fill in the gaps
24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...
Oct 11, 20161 min read
The power of words
Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active,...
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