Burger King has launched a global advertising campaign depicting mouldy burgers. The intention is to prove the absence of preservatives...

Have we have reached a tipping point in public tolerance for ‘values’ marketing? Several charities, small businesses and individuals...

We may have finally reached ‘peak Folau’. After a year of controversy, news that he has now signed with a French team and some posturing...

The cringe-inducing sight of Australian Prime Minister Scott Morrison grabbing citizens of fire ravaged communities to shake their hands...

Many organisations are caught out by a crisis that starts not with a bang but a whimper. The coronavirus is just one such slow growing...

Air New Zealand this week initiated a social media firestorm on a Koru club customer with its ‘happy talk’ response to their question on...

The closure of popular Auckland restaurant Gypsy Caravan shows there are risks to giving in to an outraged customer. The owners closed...

There’s a danger that “ethical business” is becoming a refuge for scoundrels, undermining those more serious about the practice. Thomas...

Spark’s response to Rugby World Cup streaming problems is a lesson in trusting in your contingency plans. Spark were quick to act; within...

This time a year ago, Nike celebrated the controversial “taking the knee” campaign by American football player Colin Kaepernick. Half a...

Each day, organisations are caustically abused by people over Twitter, and fold in the face of these views, especially when they’re...

Being demonised by small, vocal sections of society might not be fun to bear, but it doesn’t necessarily hurt much. Exhibit One is...

News of McDonald’s outperforming Burger King is evidence that small, local, meaningful gestures define a reputation that leads to...

Public cynicism in response to the fashion for declaring a climate emergency has surely underlined that leadership (and PR) must be about...

An online spat between two beauty vloggers over hair vitamins has shown one possible future of public discourse. It’s ugly. Millions of...

The ideal of an “authentic” organisation persists because audiences respond best to expression and actions that lack artifice (that is,...

Widespread praise for the Government’s Wellbeing Budget shows the power of not leaving it to others to define your position or product....

We decry the tactic of responding to a social crisis by using the tactic of a “review”. Kicking the can down the road always ends up with...

We’re familiar with political “backdowns” like that on capital gains tax, where a concept once strongly promoted gets dumped following...

When your big-city organisation is in trouble, it’s not safe to use the reactions of media as a guide to your response – if your...