Christchurch massacre
Two weeks on from the awful deaths of 50 people in Christchurch and terrible injuries to many more, we offer some observations about the...
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Mar 8, 20192 min read
Sir Peter Gluckman named New Zealand Communicator of the Year
The Prime Minister’s former chief science advisor has been named winner of the 2019 Communicator of the Year Award, for his debunking of...
Mar 4, 20192 min read
Guide your CEO’s communication rather than confine it
Sometimes the temptation of corporate comms teams is to confine CEOs in public statements. That’s a mistake. Take the recent publicity...
Mar 4, 20192 min read
Staying cool under fire
While firefighters battled the large wildfire that broke out in Pigeon Valley, on the outskirts of Richmond in the Tasman District,...
Mar 4, 20192 min read
Don’t cruise and allow your reputation to fall off the wheels
It always pays to have a PR pro on hand to help navigate random events that may hurt your business. Lime Scooters, which has enjoyed...
Jan 25, 20191 min read
Real pressure reveals the real you
A recent study found that when time for decisions and action is short, a person’s real nature is revealed. The study of US and German...
Jan 25, 20191 min read
Gillette cuts itself
The Gillette brand may have set the high tide mark for companies coat-tailing on “social activism”. Its advertisement against “toxic...
Jan 25, 20192 min read
Power of the reply
A common excuse for not replying to criticism is “we don’t want to fuel the fire.” This is replicated in the maxim for the online world,...
Jan 14, 20192 min read
How to handle protests
A very small band of protestors invaded Sea World in Brisbane this week, causing the operator to cancel two of its dolphin shows. The...
Jan 14, 20191 min read
Kiss and make up
The idea that Christmas is stressful because of family feuds is a common refrain, and a myth. But it’s a myth that could become true...
Jan 14, 20191 min read
Christmas carols
Three versions of the song “Baby it’s cold outside” are getting airplay this Christmas, and appealed to the general public to overcome an...
Dec 10, 20181 min read
2019: Prepare for crisis
In 2019, you should finally get that crisis planning done, because your job depends on it. Despite what the PR industry says, a...
Dec 10, 20181 min read
Nothing to fear
Organisations that fear disputes put their business at greater risk. New Zealand’s banks increased the long-term risk of unreasonable...
Dec 10, 20181 min read
Santa abandoned
The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...
Nov 5, 20181 min read
What your job says about you
Following the Jami-Lee Ross controversy, there was a lot of attention on the study by BPR’s Mark Blackham and academic Geoffrey Miller...
Nov 5, 20181 min read
Lamb hunter
The corporate world can tie itself in unnecessary knots. Imagine a large business exporting meat that was criticised for killing them....
Nov 5, 20182 min read
Strike first when issues emerge
When the Government announces a review into an industry, we advise clients to use the initial publicity to influence the outcome. At this...
Oct 31, 20184 min read
MP careers: NZ’s 52nd Parliament
By Geoffrey Miller and Mark Blackham Since 2010 were have tracked MPs’ work and education backgrounds. We have done this to help us...
Sep 28, 20182 min read
Tough PR lessons for education sector
Academic institutions are one of the toughest environments for communicating. Most academic PR challenges are effectively internal issues...
Sep 28, 20182 min read
How to ensure your side of the story gets reported
Organisations are often exasperated by the tendency of media to choose one ‘narrative’, making it challenging to get the other side of...
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