Mind the (Comms) gap
Many New Zealand organisations are launching significant change programmes, transformations, or new operating models. These initiatives...
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Sep 18, 20185 min read
Kaepernick campaign; no harm, no foul?
The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for...
Sep 4, 20182 min read
New Zealand thinks Waikato is just cows and a river
A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that...
Sep 4, 20181 min read
Perceptions of the Waikato region
These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members...
Sep 4, 20181 min read
The story
There is an answer for all those who argue that a company, industry or region needs a “story”. The answer is to not to say we need a...
Sep 4, 20181 min read
The end of value-based marketing
We’ve reached peak virtue-signalling by businesses. More research has emerged that customers don’t want businesses or CEOs to be social...
Sep 4, 20181 min read
Don’t train to be boring
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...
Aug 3, 20181 min read
New office space
BlacklandPR Waikato is moving into Panama House next week as we expand our business in the Waikato. It’s a lovely site overlooking the...
Aug 3, 20181 min read
Easy publicity
The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander...
Aug 3, 20181 min read
Notice change
Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations....
Aug 3, 20181 min read
Power gap
Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...
Jun 12, 20181 min read
Be first to a number
The Nurses union has waged an excellent public campaign during its pay negotiations, but it got beaten by the “first to a number” trick....
Jun 12, 20181 min read
Two factor controversies
The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public...
Jun 12, 20181 min read
The tipping point
In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of...
Jul 13, 20171 min read
Telling unchanging stories
For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn...
Jul 10, 20171 min read
Sky TV caught offside with All Blacks fans
If you insist on making an unpopular decision then at least have the courage to stick by it. Sky TV broke into its coverage of the All...
Jul 4, 20172 min read
Using human instinct to your advantage
When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones. Organisations...
May 22, 20172 min read
Sevens Rugby organisers ‘collaborated’ with moral panic
A new analysis of the removal of Sevens Rugby from Wellington has blamed the organisers, including NZ Rugby, and the police for the...
May 16, 20171 min read
When sponsorship sours
Companies sponsoring stuff would have whistled with relief that they weren’t BNZ when a prominent rugby player taped over their logo on...
May 10, 20171 min read
PR will save you from stupid marketing
Many self-inflicted publicity wounds are the fault of your marketing department. We’ve seen some notable examples within a past few...
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