Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing. Heart-sleeves point-scoring...

Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as...

When a woman complained about being sent photos of her deceased son even though she had asked for the full file, the Ministry of Justice...

A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.” That...

The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to...

Former Police Association President and Labour Party election candidate Greg O’Connor has been named winner of the Communicator of the...

A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills....

The death throes of the Wellington Sevens illustrate one of our favourite business maxims: act in the interests of your audience, not...

Donald Trump has been elected US President despite months of intense, high-profile condemnation from the political and media...

A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR...

A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions. Ardent executives...

The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...

24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...

Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active,...

A survey by UK-based PR week found journalists think half the PR people they deal with are not good at their jobs. The main complaint of...

The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay...

Bürgen’s campaign to attract “Bürgen virgins” to try their bread in bed sparked a little negative feedback on their Facebook page. This...

There is an easy way recognise the people in your networks and to get some effortless publicity for your organisation; nominate a staff...

It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the...

We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous...