Real Response: The Box Cutter
The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used...
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Aug 18, 20161 min read
Real Response: The Brewery
Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine...
Aug 5, 20161 min read
CEO activism: be very careful
Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick...
Aug 1, 20161 min read
Grow rural
In our Mind the Gap function this week over 30 professionals working in agriculture addressed the effects of a growing divide between...
Aug 1, 20162 min read
Comfortable with controversy
According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also...
Jul 27, 20163 min read
Why urban NZ needs rural
The tether that once bound urban and rural New Zealand has come loose. Urbanisation has disconnected us. Some people even contemplate a...
Jul 11, 20162 min read
Real Response: Fake sideline abuse
It was revealed that the Wellington Rugby Football Union faked a video depicting an uncover “sting” operation by Hurricane players of...
Jul 11, 20161 min read
Real Response: Vegan ice creams
Complaints from vegan activists about “secret” animal ingredients are becoming a regular part of media diet. Earlier this year complaints...
Jul 4, 20161 min read
Real Response: Owning the mistake
We’ve got a lot of time for the response of ex-All Black Troy Flavell when media asked him about his guilty plea and conviction for...
Jul 4, 20162 min read
Real Response: Body in the bales
OJI Fibre Solutions could not have imagined that its business recycling cardboard would be in the public spotlight for a week. But it...
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