Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...

The confusion this week over the meaning of ‘elimination’ shows how critical words are to persuasion. Under pressure and stress, what...

Not surprisingly, the speed of the coronavirus lockdown has resulted in communication missteps. Even the Prime Minister has had some...

An online spat between two beauty vloggers over hair vitamins has shown one possible future of public discourse. It’s ugly. Millions of...

The ideal of an “authentic” organisation persists because audiences respond best to expression and actions that lack artifice (that is,...

Widespread praise for the Government’s Wellbeing Budget shows the power of not leaving it to others to define your position or product....

While firefighters battled the large wildfire that broke out in Pigeon Valley, on the outskirts of Richmond in the Tasman District,...

The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...

Following the Jami-Lee Ross controversy, there was a lot of attention on the study by BPR’s Mark Blackham and academic Geoffrey Miller...

The corporate world can tie itself in unnecessary knots. Imagine a large business exporting meat that was criticised for killing them....

The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for...

A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that...

On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...

Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...

If you insist on making an unpopular decision then at least have the courage to stick by it. Sky TV broke into its coverage of the All...

Companies sponsoring stuff would have whistled with relief that they weren’t BNZ when a prominent rugby player taped over their logo on...

The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...

Bürgen’s campaign to attract “Bürgen virgins” to try their bread in bed sparked a little negative feedback on their Facebook page. This...

The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used...

Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine...