top of page
Search

May 6, 20241 min read
Anticipate to avoid problems
A common cause of reputation damage is a failure to anticipate. Accusations that a Kiwibank manager’s neglect helped a customer invest in...
0


Apr 16, 20241 min read
Bringing back the fun to corporate
New Zealanders, with our international reputation as relaxed quipsters, should be expected to take the opportunity offered by April 1st....
0


Apr 16, 20241 min read
Does media matter?
Wailing over media job losses has obscured research in the same week that every mainstream media outlet in New Zealand scores under 5/10...
0

Apr 16, 20241 min read
Secrets from an MP's past
This month Blackland released its triennial study into the academic and working backgrounds of current Members of Parliament. We collate...
0


Mar 19, 20241 min read
Blackland behind new Wgtn transport plan
Blackland has a reputation for helping new ideas get heard and adopted. This can be especially challenging for infrastructure because the...
0

Mar 19, 20241 min read
Don't take on the media
A watershed moment in the career of every Prime Minister is not when the media turns on them, but when they turn on the media. It’s a...
0

Mar 19, 20241 min read
Acting fast is only half the answer
An incredible 12 million people saw the social media video of an attractive tramper complaining that her North Face coat was not...
0

Mar 19, 20241 min read
Havana bar refrains from the hot take
There’s no perfect moment in PR. You must capitalise on all your chances. So we were impressed with Havana’s Potti Wagstaff comments when...
0

Mar 19, 20241 min read
The importance of minor portfolios
The biggest risk to the Coalition Government is the lack of attention small problems will receive. Everyday system dysfunction is having...
0


Mar 19, 20241 min read
Why media teams are big
This week we needed some information from a Government agency. Like many organisations, the only contact point was a web form, or a...
0


Mar 19, 20241 min read
Two takes on Supie
While media took a paint-by-numbers angle that the failure of upstart grocery store Supie’s underscored the supermarket duopoly, Powered...
0


Mar 19, 20241 min read
Winnie's Coalition
The final election result has confirmed that National will need at least two other Parties for a majority in Parliament. National lost...
0


Sep 4, 20231 min read
Interview must impart information
In 2006 Guy Goma, a man attending a job interview at the BBC, was infamously mistaken for someone else and interviewed live on air. Guy...
0


Sep 4, 20231 min read
Another Blackland PR victory
This week the Hutt City Council failed in its attempt to force hundreds of houses into heritage zones. Blackland pitched in last year to...
0


Sep 4, 20231 min read
News doesn't need to be real
No one argues more than us that PR must be about real things. There is an exception: plans for the future are also newsworthy. Many...
0


Sep 4, 20231 min read
Good PR is low expectations
No professional field lets people down more than PR and marketing – and the managerial masters it serves. The problem is a belief that...
0


Sep 4, 20231 min read
Your CEO is your persuader-in-chief
If there was ever a time for communicators to lean on their CEO, it’s during a recession. Organisations in a battle to retain customers...
0


Sep 4, 20231 min read
21 questions
Q+A’s Jack Tame is the pre-eminent interviewer for pushing a question, then pushing it harder. He picks a ‘gotcha’ question and asks it...
0


Sep 4, 20232 min read
The believability gap
PR is the expression of brand values through action. The pros take care to ensure the actions are not so far from the brand’s reputation...
0


Sep 4, 20231 min read
PR lessons from mercenaries
The Wagner Group’s ‘mutiny’ offers clues for organisations fighting for their interests. A common frustration of executives is the lack...
0
bottom of page