Category: Public Relations

New office space

BlacklandPR Waikato is moving into Panama House next week as we expand our business in the Waikato. It’s a lovely site overlooking the mighty Waikato river. We look forward to sharing it with our Waikato clients.

Easy publicity

The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander of the Year Awards. You should nominate someone for a category in this award.   Nominations close at midnight on September 17 and can be submitted online at www.nzawards.org.nz.   Awards categories include:   Read More …

Notice change

Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations.   Apparently, the main purpose for memory is to model the future (if fire hurts to touch, it will hurt next time).  If we encounter changes in real life, we alter our memories to improve the predictions. Read More …

Power gap

Within minutes of a power outage in Wellington today, punters were speculating on the reasons.   Power began being restored after two hours, along with a reason for the outage – a substation equipment failure.   But rumours about the outage had already spread rapidly on the streets where office workers unshackled from dead computers Read More …

Two factor controversies

The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public consciousness.   A Spin Off story revealed that although World’s clothes may be assembled in NZ, materials were made in Bangladesh and China. Most New Zealanders can hardly be troubled by this Read More …

The tipping point

A fascinating thing about the demise of the house safety meth test is how a social phenomenon of many years ended in one day.   In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of hysteria. The meth test policy led to Read More …

The Tron’s time to be heard

In terms of Waikato’s role on the national stage, growth is a double-edged sword. Our city, our institutions and our companies will be scrutinised with the same fervour applied to Auckland, Wellington and Christchurch.   The scale of our success and operations means there’s either many customers or supporters involved, or a large amount of Read More …

What do you mean?

When people communicate, we often use words we know other people like. But this causes trouble when our meaning of the word is different to theirs.   For example, it’s de rigueur to talk about “vulnerable” people. But what we mean by using this word is extremely variable. Is it poor, aged, adolescent, female…? And Read More …

How to deliver public warnings

New research reveals that New Zealand institutions are failing to deliver effective public communication about imminent natural hazards.   Most of us know the story of the boy who cried wolf. In the versions popularized in the 1500s, the tale-telling boy is not believed when a wolf does appear. In some versions of the story Read More …

Telling unchanging stories

For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn from their mistakes last month.   1) Tell your story, then stop. Journalists are very good at spotting weaknesses in stories.  Bill English kept telling them his story about Todd Barclay each Read More …