Last week, Spanish offshore wind company BlueFloat Energy announced it was pulling out of its $6 billion projects off Waikato and South Taranaki, due to ‘key uncertainties’ like the allocation of seabed rights.
The about-face attracted significant news attention, because the company had spent three years talking the project up to media, councils, and local communities.
Today’s media environment rewards grand plans slated for the future, and it’s easy enough to backpedal a year later, with a good excuse (see Air New Zealand’s emissions targets).
But talk about it too much, to too many people, for too long, and an idea becomes real. At that point, a company is held to its word. Should BlueFloat return with a new scheme, Kiwis will not be so easily awed.
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